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Ashish Shukla
Ashish Shukla

Ashish Shukla

Digital Marketing Manager

VBeyond Corporation

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The Decisions That Matter
In today's world imagination is something wherein there is no limit. And through imagination you can go anywhere and make your dreams true too. Marketing is something wherein every day you have to think different.You have a chance to explore new dimension of life. You can live your dream world. Today's social media is ready to give you everything provided you imagine. This field gives me immense satisfaction, apart from healthy salary,every day's challenges excites me. I started my career as Software Engineer and spent good 4 years in this industry, but its been nearly 3 and half years i am into digital art direction and digital marketing, that gives me real meaning of my life.Creativity is something that i want to live with, and every day i am living my life.
Advice For New Professionals:
Trust yourself. And do not try to make your BOSS happy always, otherwise you have to loose your ass.
Changes In The Professional Environment:
Now people are more aware and informative. Over night you can make your product/services hit. Social media can be god or devil, depends how you use it. Earlier it was not possible.

People are respecting individual's importance rather then big degrees.Every one is good in something, and today they are being recognized. Multinational companies are hiring real talent, not 10 CGPA holder. So i can say we are moving towards positive direction in our professional environment.
Job Profile:
My organization is a staffing firm, that includes US and INDIA operation both.So i have got three layer of state holders wherein i have to market my organization's services. That is from employee's end, from candidate's end and from client's end.
I do social media optimization, blog marketing, visual marketing, social media networking. That includes Page creation, blogging, graphics designing, script and story writing for videos,and apart from this i am involved in engaging updates on Facebook, twitter, linked in and Google plus.

I think marketing is something that can not be limited under any department, so i engage with every employee of the organization and try to make them realize that they are the real marketer of the organization.Graphics designing and script writing are my key areas.
Required Reading:
Read what you LOVE.
Working Life Management:
I do what i love,so i am not on sea-saw. Either you say i am living my work or i am living my life.
Involvement in the Industry
1:Visibility of organization has been increased.
2:Got chance to work with industry's top leaders.
3:Converting imagination into reality.
The Journey So Far:
I started my career as a Software Engineer Trainee in an Indian company then got an opportunity to work with one the best MNC software company. Total i spent good 4 years as a software engineer. Than i completed my masters and started my career in digital marketing. My sense of creativity and passion towards creating something new and playing with imagination bring me in this field.
Growth Strategy:
After having 7 years experience apart from my other responsibility,i still work what my co-workers do! That keeps me going, and i always say Let's GO!
Degrees That Matter:
There is no degree for creativity and imagination. If you are independent thinker then you can come into marketing field. But since this is world of technology hence you need to know how to use internet and you must have analytical mind too. With the help of market study and domain knowledge you can start your career in this field. So start digging over the internet world and get your desired goal. Market is full of course so for guideline you can do anyone but until you can not imagine, no course can help you in this field.
Career Profile:
As i mentioned being as IT B-tech graduate, i started my career as a software engineer. But there i was supposed to do coding and job was bit monotonous. It does not mean all software engineers do the same, since it was not my desired job that's why i took it like that. But in the marketing field i do what i love.

In my current role my core responsibility is to make my company visible over the internet and make my company client's favorite. I do everything whatever requires to make it happen. Like be it blog, website, graphics, video, SEO...everywhere i make sure that VBeyond Corporation is being seen by my targeted people or prospect people.
Done Differently:
I will Unlearn whatever i have learned.
Prized Accomplishment(s):
When i prepared my first video campaign for an organization.
Role Model:
To be very honest, no one can be someone's role model. Every individual is different. there are no of qualities in different people from different industry, that i admire and try to implement in me. Because for me its not role model that inspires me, its quality or attitude , that inspires me. But since i need to answer then in that case i would say Madhur Bhandarkar, Bollywood movie director because he knows what people want!
Family Background
My father is a good speaker,reader and writer. My mother is a good story teller and singer. I got creativity from my mom and dad.
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