Ashish Kumar Rana
Business development and head of operations
Nippon Data Consulting Ltd.
Ashish Kumar Rana is a member of:
By nationality, I am a hindu and brought and bred to Delhi. Since my father, Col. R. B. Rana is currently serving in Indian Army, gave me many opportunities to learn various cultures across the states borders, my mother is a home maker and a brother who has started his carrier in hotel hospitality.
Contribution to the field
Presently, I am working as BD & head of operations, where I have the responsibility as a professional to grow the company. I like the term growing and I like even more where I am helping to grow the company. Challenges in working overseas and Time gap is certainly an issue, but I am making it happen
I see myself as an entrepreneur in the sector of F&A outsourcing service provider in the coming years.
Marketing is a macro term, where sales being a part of marketing, is a micro term. Marketing is a process where the steps are discussed to perform sales. Promotional activities, ads, seminar, webinars, shows etc, all constitute marketing of a product/services,which promises the sales.
Recommended Courses and Certification
There is no such courses or degree that change an individual to a marketing professional, you don't need to have a degree to become a pro marketeer. Nevertheless an MBA in marketing will guide.
Importance of STP
It is as important as selling sweets among a group of children, diabetic patients and old age people. Wrong segmentation will hamper the ads & promotion effectiveness, wrong targeting will lead to non identification of true buyers, wrong positioning would end up sales leads & piling of products.
Books: Philip kotler, Newspapers: economic times, websites: sta.rtup.biz, linkedin.
Importance of Marketing
Consider a machine, where you put a 1000Rs note, and expect 10 notes of 1000Rs in return.If I am planning and budgeting for the marketing activities for my organization, my company would expect the returns, and if I succeed, I become the most famous and trend setter for my company.
What suggestions would you like to give to the aspirants who want to make their career in Marketing only?
Mere a degree won't help. A candidate should have a good communication skills(Depend on the target market language), must be self motivated and who can handle pressures are the traits of a good marketeer.
Growth Prospect in marketing
As i said, if you achieve your goals, you become famous and you set a trend for your subordinates and new comers. You justify your position and you'll be on top on the success ladder.
Importance of On line marketing
Gone are those days when an organization meaning was only selling products to streams of local merchants or vendors.Today service industry are in boom and target market reach has crossed overseas. For these sectors online marketing is the key tool to promote themselves through various online techniques
Positioning the product
It is very important part in making marketing strategy.It helps buyers and users understand where a product ‘fits’ in terms what it offers, and how it compares with competing products.
by, increase the average order value, knowing the customers,focusing time and energy on accounts where there will be most payoff,focusing on existing customers,re-generate the accounts that have stopped trading/dealing,ncrease budgets on best performing markets,keeping in touch.
Any activity and a processes for creating, communicating, delivering, and exchanging offerings that have value for customers, with the idea of retaining customers and generating profits is marketing. Marketing is important because it is used to identify, satisfy and keep the customers.