MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Feb 23, 2013
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NEWS THIS WEEK
Here's giving you a brief recap of the Strategic Marketing Summit, New Delhi to enlighten marketers that couldn't make it for event.
If you happen to feel like an alien in the marketing area and are unsure about where you should begin, then take your very progressive baby steps with inbound marketing!
Research on the effectiveness of press releases shows that advertising your business on the internet using PRs beats the cost of traditional pay per click.
We are most likely to spot ads in almost any given form of media today, but what do consumers feel about ads?
A recent study found that demonstrating the ROI of mobile marketing is the top concern of marketers planning to grow marketing programs. Learn more.
Balancing business and personal communications is now increasingly gaining importance. Network marketing is on the rise, not illegal pyramid schemes, but sales through personal networks.
Research indicates banner videos grab the attention of website visitors and produce a substantially higher click rate. Read more on this research finding.
Join the most powerful social media solution available to businesses.
EXPERTS COLUMN
BY KAPIL MATTA, HEAD MARKETS, MITKAT ADVISORY SERVICES
In this article, the author discusses how one should focus on the brand and in turn a global audience.
BY RIPUNJAY SINGH, MARKETING HEAD, VRLA MANUFACTURING COMPANY
In the article, the expert explains about how "Guerrilla marketing" strategies could be used to get a small business known.
PROFILES
DIRECTOR - SALES & MARKETING, APP ME IN
Divya has over 12 years of experience. She is also a visiting faculty at Mount Carmel Institute of Management.
DIRECTOR, FORADIAN TECHNOLOGIES
Arun is specialized with open source business strategies, branding and identity, online marketing.
EVENT
April 18, 2013, Mumbai
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization's overall mission & vision.