MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Feb 15, 2013
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NEWS THIS WEEK
This event will be beneficial for marketers who want to follow the latest trends in their domain, vital for field growth.
It can be hard for someone to make their presence known on a platform suitable for their business on social media. Here a new illustration pinpoints the different purposes of each social network.
Attracting a new customer can cost five times more than satisfying and retaining one. Research shows that a 2% increase in customer retention can have the same effect as decreasing costs by 10%.
It's no secret that mobile shopping and payments have experienced growth over the last 5 years, rewriting the entire retail playbook. But how much room is left for growth? Find out!
In the illustration here, Brafton provides you with a clear picture of the social networking landscape - the networking sides with the most monthly active members, the platforms where internet marketing experts make their investments and more.
A majority of consumers are planning to spend as much or more in 2013 than last year across various retail industries, according to a new study by Market Force Information.
Here are presented some very insightful tips concerning the task of maintaining a blog for your marketing campaign. Marketers understand that content is king, here you learn to exploit the same.
Click here for more information.
EXPERTS COLUMN
BY RUSHABH N. VASA, DIRECTOR, INSTINCT MEDIA & THE GREEN INDIA
In the article we discover the ways in which start-ups can use social media to boost your business needs and bring the success that you want.
BY SUNDER MADAKSHIRA, VP, SAP LABS
In the article, the author discusses in depth how a marketer can satisfy the needs of consumers, also exploring other strategies that ultimately help in creating a competitive edge.
PROFILES
MANAGING DIRECTOR, INQVENT HOLDING PVT LTD
As a MD at InQvent Holding, Shyam plays a vital role in planning long term growth strategies and identifying inorganic growth opportunities as well.
DY. GENERAL MANAGER - PRODUCT INNOVATIONS, DUBAI HOLDINGS
Devendra's current role is to launch new & innovative products which are made in India to Europe & USA. At present, he works for the Tatweer Group, Dubai Holdings.
EVENT
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes. This one day Summit sees 300 Marketing leaders learning about marketing business issues.