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MARKETING DIGEST
Weekly Newsletter for Marketing Professionals
Feb 5, 2013
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News | Experts Column | Community | White Papers | Forum
NEWS THIS WEEK
How You Overcome Challenges in Subject Matter Marketing
When executed well, thought leadership marketing can place your brand upon a pedestal. Here are a few snags listed, helping you better your strategy concerning white papers.
Indian Marketers to Focus on Social, Email Marketing and Search in 2013
Marketers have shared their ideas and investment plans for online marketing for 2013 making this report a definitive guide to marketing campaign planning and execution this year.
The 3 Fatal Flaws of Service Companies
A high percentage of customers are found to be dissatisfied with the relationship they have with brands. Here you find out how organizations are unintentionally pushing away their customers.
Could Online Mobile Shopping be a Huge Hit with Consumers?
Ever wondered if retail mobile apps are powerful selling tools with consumers or perhaps might just be overrated? Here you get all the information regarding: consumers favorite places to socially share online purchases & more.
10 Keys to Harness Referrals Using Pinterest: Illustrated
Did you know that Pinterest can drive more referral traffic than Twitter? Bring you more leads than LinkedIn and Google+ combined? Here you find out the 10 commandments for using Pinterest.
Marketing Trends This Year
There have been many changes and innovations in 2012, and these changes have influenced the way that marketing will be done in the year ahead. Here are short notes on Big Data, crowd sourcing etc.
Effective Marketing: Press Release Distribution is Key to SEO Success
When looking at your marketing plan for 2013, remember press release distribution has been proven due to multiple factors, but these include the fact that one release gets you multiple back links.
More News >>
EXPERTS COLUMN
Making Returns Simple
BY KHALID ISAR, COUNTRY GENERAL MANAGER- INDIA, ALIBABA.COM
Here are some suggestions on how to make e-commerce go smoothly for business owners and to also nurture a positive relationship with your customers throughout.
Where Has All The Good Marketing Gone?
BY DEBAMITA NAG BUSINESS HEAD, CINEMAX INDIA
In this article, the expert gives you a few examples of effective marketing. Here, the scopes of marketing in cross business are also discussed.
More Experts Column >>
PROFILES
GENERAL MANAGER, UNILOG
Chaitra has over 13 years of exposure and experience in Mass Communications and Integrated Marketing Communications.
SENIOR MANAGER & TEAM HEAD- EXPORTS, VOLTAS
Vishal heads All India Key Accounts Function of UPBG which includes managing a team of sales, Defense & telecom ACs and Institutional sales.
More Profiles >>
EVENT
Strategic Marketing Summit
February 15, 2013, New Delhi
At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization's overall mission and vision.
More Events >>