Power of Pinterest in Social Marketing

As interesting data and curiosity over the relatively new social networking site-Pinterest draws more and more number of consumers within its loop, the opportunities to use the social-media site for marketers have grown tremendously.

The Key to Using SEO Effectively

The illustration is of high relevance to marketers and individuals wanting to understand how to effectively implement SEO. Here, you also gain good insight concerning appropriate Link Velocity, Monetization, Anchor Text and more.

Small Disastrous Marketing Mistakes

We are in the age where content is king. Hence it becomes increasingly important how you project your business online. Regardless of age, profession, or position, here are a few things that people quite commonly do that eventually ends in failure.

Consumption of Content Via Social Media: Illustrated

Now that consumers are essentially always online, brands can easily tap into this availability with innovative promotions, using rich media content. Here, you get a closer look as to how we consume content from brands in this digital era.

5 Big Marketing Trends in 2013

People aren't focusing as much on paying for advertising through traditional Google Ad Words, or any pay-per-click marketing avenues, in general. Find out more about trending marketing tactics here.

3 Major Hindrances in Building Brand Awareness in Today's Digital Age

Although brands may strive to reach the heights of Coca-Cola in terms brand awareness, getting there is easier said than done. Here we take a look at some of the common hindrances when it comes to building brand awareness.

Viral Marketing in 2013 Hinges on Content Creation, Social Media

Certain trends have emerged in recent months that promise to shape viral marketing for a long time to come. Here are some predictions for the three viral marketing trends businesses ought look out during this year.

Content Is King- How to Leverage Content for Increased Effectiveness of B2B Marketing

BY VAIBHAV TEWARI, CHIEF MARKETING OFFICER, MICROLAND

Here the author explains about content that resonates with a marketer's niche audience. The article briefly educates the reader on how to effectively connect with targets via rich media.

How Marketers can Help Create a Competitive Edge

BY SUNDER MADAKSHIRA, VP, SAP LABS

In the article, the author breaks down how you can gain a competitive edge by following just three steps, click to find out what they are.

Strategic Marketing Summit

February 15, 2013, New Delhi

At the summit, highly successful Marketing professionals from various industries will share their knowledge, experiences and insights to flourish your business by choosing best Marketing planning processes and marketing/business challenges to achieve an organization's overall mission and vision.