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U.S. Gurdwaras To Launch Campaign To Improve Sikhs' Image
WASHINGTON: Amidst increasing incidents of hate crimes against Sikhs, gurdwaras in the U.S. have decided to launch an intensive national campaign running into $5 million to improve the image of the community in America.
Representatives from over 100 gurdwaras in the U.S. held a meeting here over the weekend to discuss the strategy, wherein a detailed presentation on this was made by Geoff Garin of Hart Research, who served as Hillary Clinton's former top political strategist, and Isaac Baker of AKPD Message and Media, President Barack Obama's media firm.
The two have been hired by the Sikh community leaders to help change the perceptions about them in the U.S.
Garin gave the meeting's participants an exclusive update on the National Sikh Campaign's groundbreaking messaging research that will underpin the effort and inform the community how it can effectively communicate to the American public, a media release said.
"The Sikh community in U.S. has never been more educated, more wealthy, and more successful than today and we've also never had this many gurdwara leaders together in a room. We have never been more primed to do something big," said Gurwin Ahuja, executive director of the National Sikh Campaign.
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Source: PTI
