Yahoo Rolls Out First Major Makeover Under New CEO
Bangalore: Yahoo released its new version of Yahoo Mail on Tuesday, the first major product make over after Marissa Mayer took the helm of struggling internet company five months ago, reports Reuters.
The new version of Yahoo Mail is specifically focused on Smartphones and Tablets, a move by Mayer to reach out to growing users on mobile devices, and the company also rolled out a revamped version of web-based Yahoo Mail for PC users with sleek ancillary features and faster performance.
"You've told us loud and clear that you want fewer distractions when it comes to email. You want to quickly login, communicate, and get on with your day," Mayer said in a post on Yahoo's official blog on Tuesday. The company also unveiled an update to its mobile email app for Android, iOS and for new Windows OS devices.
Yahoo is the top email service in U.S. and is 3rd worldwide, behind Microsoft’s Hotmail and Google’s Gmail, according to comScore, a company that analysis current digital trends. But number of Yahoo Mail users declined 16 percent in November compared to previous year and 7 percent worldwide in October.
Some analysts attributes Yahoo Mails decline, among others, to younger internet users who prefer texting over emails.
Mayer’s attempt to revitalize Yahoo's various Web products and reverse years of declining revenue will be watched in close quarters as it is her first attempt at leading an entire company as CEO, was after leaving Google.
Mayer said that her first priority is to create coherent mobile strategy for Yahoo and she intends for at least half of the company's technical workforce to be working on mobile products.
Vivek Sharma, General Manager of Yahoo Mail & Messenger, said the Yahoo’s strategy is to make available its group of mobile apps across all platforms so to attract younger generation of users and offer new experience to the users who are already hooked on to Yahoo.
"Most of the new users, especially young ones, are using mobile Internet devices. So the first order of things is to make sure there are native experiences for them," said Sharma referring to mobile apps designed for Smartphones.
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