BANGALORE: Social media is a growing platform for businesses to thrive, grow, popularize, increase customer awareness, and is also a way to connect and build business contacts. This is social media on the business front. No matter what kind of business owned or how big it is, CEOs across all forms of businesses have started using social media to popularize and interact with their customers. And these CEOs have made the best use of it.

Richard Branson: The CEO of virgin group is the biggest user of social media, having the highest number i.e. 4.5 million followers on twitter. He has over 2 million followers on LinkedIn. The consummate social CEO is followed for his inspiring leadership and posts on latest business developments, charity initiatives and also simple light jokes and fun. When he was asked how he has the time to tweet, his reply was “How do they not find the time, I wonder? Social media is a terrific way to connect with our customers.”

Anand Mahindra: The only Indian CEO on the top ten lists of CEOs on social media has 1.26 million followers on twitter. He is yet to join the LinkedIn social group. His account is one of the liveliest ones with posts of emerging businesses and ventures. He is the one the richest Indian business men, yet makes time and takes the opportunity to connect with his customers. He is known to have thrown open for public use, a Smartphone application for emergency help, post the Delhi rape case.