TCS Ties Up With Twitter To Create iElect Social Tracker


NEW DELHI: The country's largest software services firm, Tata Consultancy Services, has tied up with social media giant Twitter to launch an app, iElect, to help users gain social insights into the ongoing Lok Sabha polls. "The TCS iElect app is a completely new way to observe, analyze and participate in the social conversations around the world's largest general elections," TCS said in a statement.

"The TCS iElect app is a completely new way to observe, analyze and participate in the social conversations around the world's largest general elections," TCS said in a statement.

The app harnesses the power of social media, big data, analytics and mobility to make sense of what seems to be a complex web of conversations, it added.

"TCS iElect will be new and engaging for them to participate through the entire process with its gamified and interactive features," TCS Vice President and Head Corporate Communication Pradipta Bagchi said.

Users of the iElect app will have access to insights and trends on a real-time basis.

"iElect makes real time Twitter data and analytics around key political events and content accessible to every Indian. The app has opened up a unique engagement opportunity with Twitter content for our users," Twitter India Market Director Rishi Jaitly said.

An iOS version will be launched soon, the statement said.

Read Also: 7 Features To Look For While Choosing Your Browser and 8 Best Trends That will Drive E-Commerce in 2014

Source: PTI