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Revealed: 7 Reasons For Apple's Quick Success In India

By SiliconIndia  |   Monday, 22 April 2013, 06:03 Hrs
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Bangalore: Apple India has suddenly emerged itself to be second best Smartphone brand after Samsung in revenues, it was not even on top five lists in the previous quarter. Knowing the country's potential market various marketing techniques were applied which in turn enabled Apple to experience huge sales in India.

Let’s have a look for Apple to sudden surge in India as compiled by ET.

#1 iPhone5 early release

Apple India was never the primary target for Steve Jobs, earlier when an iPhone was launched in the international market, it used to take months before the product made its way to India.

Understanding the high demand for iPhone in India, the company expanded its team and made a wise decision to introduce the newer models of phones almost simultaneously to their global launch and also changed their billing of apps from Dollars to Indian rupees which played a key role in Apple’s success in India.

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