Join Hands to Build a Smarter India: Sign in | Join now
News

Revealed: 7 Reasons For Apple's Quick Success In India

By SiliconIndia  |   Monday, 22 April 2013, 06:03 Hrs
25
37
51
15
Print Email


Bangalore: Apple India has suddenly emerged itself to be second best Smartphone brand after Samsung in revenues, it was not even on top five lists in the previous quarter. Knowing the country's potential market various marketing techniques were applied which in turn enabled Apple to experience huge sales in India.



Let’s have a look for Apple to sudden surge in India as compiled by ET.



#1 iPhone5 early release



Apple India was never the primary target for Steve Jobs, earlier when an iPhone was launched in the international market, it used to take months before the product made its way to India.



Understanding the high demand for iPhone in India, the company expanded its team and made a wise decision to introduce the newer models of phones almost simultaneously to their global launch and also changed their billing of apps from Dollars to Indian rupees which played a key role in Apple’s success in India.



Experts on SiliconIndia
Pradeep  Kar
Founder
Microland
Gaurav  Taneja
Founder
fabulloso!
Ashish  Abrol
Founder
BigIndianwedding.com
Harsad  Daswani
Founder
The Beach
Vilas  Bhalerao
Sr. Manager
RDC Concrete (India)
Praveen  Bsp
Hardware Engineer
GE HEALTHCARE
Ranjit Singh Thind
English Trainer
LOGOS ENGLISH
Sign Up for DailyDose and Read the Day's Highlights
Write your comment now
 
SiliconIndia About Us   |   Contact Us   |   Help   |   Community rules   |   Advertise with us   |   Sitemap   |  
News:       Technology   |   Enterprise   |   Gadgets   |   Startups   |   Finance   |   Business   |   Career   |   Magazine  |   Newsletter   |   News archive  
Cities:        CEO   |     Startup   |   Mobile   |   CIO   |   Women   |   BI   |   HR   |   SME   |   Cloud   |   Marketing   |   QA   |   Java   |   Web Developer  
Community:      Members   |   Blogs   |   Indian Entrepreneurs   |   Gyan   |   Advice   |   Community   |   Find   |   CXO Insights  
Job Board:      Jobs   |   Freshers   |   Companies   |   HR Speak   |   Forum  
Online Courses:   Web Developer   |   Java Developer   |   CCNA Training   |   SEO   |   SAS   |   SQL Server 2005   |   J2EE
Education:   MBA   |   MCA   |   Engineering   |   Training Institute
Life:          Real Estate   |   Travel   |   Finance   |   Gadgets   |   Movie Reviews   |    Jokes  
Send your feedback and help us continue to improve SiliconIndia
© 2014 InfoConnect Web Technologies India Pvt Ltd. all rights reserved