Meet Nikesh Arora: Google's Fourth Pillar


So this transition of being a native in the online country will eventually see most of the things that we know to become extinct, and his list of things includes entire media business in its current form like television advertising, which is destined to move into interactive networks.

Also, books will be dead and become just collectors’ items; Arora says “I can see this happening with my daughter who is in the ninth standard. Earlier, her books used to come in a big box. This year, she has been given an iPad. The books come loaded with it; she does her homework and submits it online, and her teacher uses cloud to access it.” He asks, “Can you imagine kids of her generation ever carrying books when they join college?”

Being a chief salesman at Google, which clocked revenue of $38 billion in 2011, he says, the challenge is how this transition, of migrants to natives, can be managed because that will impact the search giant’s revenue flow. Close to 96 per cent of Google’s revenue comes from advertisements.

Arora faced 399 rejections before getting a job at Fidelity Investments. “I thought life would be easy after doing my Masters from Boston and an MBA from Northeastern University. But here I was in an alien country — married but without a job, and living off the $3,000 that my father had sent me,” he said.