Bangalore: The internet has ingrained into our day to day life. There are currently over 1.5 billion internet users, which means, if considered as a country, the “online community” would have been most populous in the world. The amount of information that gets stored online in a year exceeds 50 times what was created in entire human history. Yet, Nikesh Arora says “you have seen nothing yet”, in an interview with Shyamal Majumdar of Business Standard, on the way exploring the Google’s Business Boss’ thoughts on online world's migrants and natives and how advertisers are missing the bus. 

Arora, the fourth most important executive at Google, after founders Sergey Brin, LarryPage and Chairman Eric Schmidt, says that online world is moving fast from migrants to natives, making net connectivity a “must-have” from “nice-to-have” just five years ago. “People like you and I are migrants in this online country. But people of my daughter’s generation are natives because they haven’t seen a world without Google or Facebook,” he said.