Low-cost Smartphones cannibalize Feature Phone Market In India: Report
New Delhi: Driven by lower-priced models from domestic handset makers, smartphone sales in India has grown over three—fold to touch 12.8 million units in third quarter of 2013 cannibalizing the feature phone market, research firm IDC says.
According to IDC, the Indian smartphone market grew by 229 per cent year—on—year to 12.8 million smartphones in third quarter of 2013 compared to 3.8 million units in Q3 of 2012.
Smartphone sales grew 28 per cent in Q3 of 2013 compared to April—June 2013 (10.02 million), it added.
A smartphone is a mobile device built on a mobile operating system, with more advanced capabilities and connectivity than a feature phone.
IDC said 53.9 million feature phones were sold in Q3 of 2013 compared to 55.7 million in Q3 of 2012.
“The changes for this rapid shift of consumer preference towards Smartphones have been the narrowing price gap between feature phones and smartphones,” IDC India Research Manager Kiran Kumar said.
The smartphone market is expected to maintain these elevated levels of growth in the near future, Kumar added.
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