Instagram Acquisition: 3 Lessons for Any Startup


Bangalore: Facebook Acquiring Instagram is the biggest talk of the hour in the tech world. The news has caught the senses of all the web app developers as well as other small scale entrepreneurs, as in, what exactly were the moves performed by Instagram to impress one of the biggest enterprises of the age. Obviously, the journey of the Stanford graduates to become billionaires within a year has a lot to learn from.

Here, are the 3 most important lessons that the startups aspiring to expand their business can add to their rule book.

1.Simplicity is the best policy

Kevin Systrom’s team consisted of ace developers when he came up with the idea of Instagram back in 2010. Though mainly focused on developing apps for pictures, there were a lot of things that Instagram could have tried out. With html5 suffering from slow speed and the users’ high demand for photo sharing apps, Kevin Systrom and team stuck to what they do the best. An added advantage came in form of a mind-set to keep the interface simple and not to give the users too many things to play around with. Most of Instagram’s work still focuses on creating single button functions in their apps and looks like its doing the job.