Join Hands to Build a Smarter India: Sign in | Join now

Indians Watch 30 Percent Of YouTube Videos On Mobile, Reveals Google

Tuesday, 12 February 2013, 21:34 Hrs
8
cmt right
13
Comment Right
26
cmt right
3
cmt right
Printer Print Email Email
Indians Watch 30% Of YouTube Videos On Mobile, Reveals Google


New Delhi: Almost one-third of the YouTube viewers in India access videos on their mobiles and spend over 48 hours a month on the website, a Google study said.

According to an online survey conducted by Google, almost two-thirds of the viewers on YouTube in India are under 35 years of age. The survey also revealed an emerging consumer class on YouTube, which it nicknamed 'Generation C' and represents a young, tech savvy group of youngsters.

"Generation C switches between devices 27 times a day, and Indian users watch nearly 30 per cent of their YouTube videos on mobile. Smartphone owners spend one quarter of their YouTube time on mobile, while tablet owners spend about 20 per cent," the study said.

Google predicts that as Smartphone penetration continues to rise in India, so will the opportunities for brands to personally reach Gen C, it added.

"Each month, people log on to YouTube around the world to watch more than 48 hours of video. YouTube's growth trajectory in India matches the global trend," the study said.

More than 70 per cent of YouTube's viewers in India are under the age of 35, while 72 per cent have a college degree or higher, it added.

Google conducted an online survey of more than 2,000 Indians, which revealed a new type of consumer, it said.

More than half of Indian YouTube users share videos on social networks and the same proportion also shares videos from YouTube on email, the survey said, adding that about three quarters of the users go to the site mentioned the video.



Read: New Technology To Charge Your Phone With Cold Beer Or Hot Coffee



Also Read: Apps To Kill Valentine's Day 'Loneliness'


Source: PTI
Experts on SiliconIndia
Santhosh  K
Sr. Soft. Engg.
Oracle India
Nehal Vyas
Sr. Team Lead
Cyberoam Tech.
Rani Malli
Sr. Director
Philips
Ather Mohammad A
Sr. Executive
ISB
Vijay Balkrishna Konduskar
Business Consultant
Imans Web Tech
Dr L P  Sharma
Technical Director
NIC
Reena Khanna
Founder
Solitaireworld
Dellas  Asse
sys-network admin
Computer Station
Sign Up for DailyDose and Read the Day's Highlights
Follow SiliconIndia :
Write your comment now
Submit Reset
SiliconIndia About Us   |   Contact Us   |   Help   |   Community rules   |   Advertise with us   |   Sitemap   |  
News:       Technology   |   Enterprise   |   Gadgets   |   Startups   |   Finance   |   Business   |   Career   |   Magazine  |   Newsletter   |   News archive  
Cities:        CEO   |     Startup   |   Mobile   |   CIO   |   Women   |   BI   |   HR   |   SME   |   Cloud   |   Marketing   |   QA   |   Java   |   Web Developer  
Community:      Members   |   Blogs   |   Indian Entrepreneurs   |   Gyan   |   Advice   |   Community   |   Find   |   CXO Insights  
Job Board:      Jobs   |   Freshers   |   Companies   |   HR Speak   |   Forum  
Online Courses:   Web Developer   |   Java Developer   |   CCNA Training   |   SEO   |   SAS   |   SQL Server 2005   |   J2EE
Education:   MBA   |   MCA   |   Engineering   |   Training Institute
Life:          Real Estate   |   Travel   |   Finance   |   Gadgets   |   Movie Reviews   |    Jokes  
Send your feedback and help us continue to improve SiliconIndia
© 2014 InfoConnect Web Technologies India Pvt Ltd. all rights reserved