India Records Highest Social Networking Growth: Study


BANGALORE: More Indians are logging into Facebook and Twitter accounts, as evident from a record growth of 37 per cent in social networking during 2013, according to a study by eMarketer.

"Indians are increasingly logging into Facebook and Twitter accounts, with the country recording the highest social networking growth of 37.4 per cent in 2013," the U.S.-based independent market research firm, which provides insights and trends in digital marketing, media and commerce, said in the study.

Though the growth rate of social network users may be slowing globally, there is no stopping in India, as the number of social media users in urban India is projected to cross a whopping 80 million this year from 63 million years ago.

Indians are increasingly logging into Facebook and Twitter accounts, with the country recording the highest social networking growth of 37.4 per cent in 2013.

With the second largest Facbook user base outside the U.S., India is expected to have the largest Facebook population in the world by 2016, according to a data released Friday at an international conference here on "Social Media Marketing in Emerging Markets".

The conference was organised by L.N. Welingkar Institute of Management Development & Research in association with Academy of India Marketing and IDG Media.

Source: IANS