BANGALORE: Marketing world is captivating, and is a great platform to attract more probable customers and give a boost to the business already established or one which needs a backing. Indian free messaging app ‘Hike’ got its booster well in place with more number of users getting connected with this Indian messenger app after its new ad campaign.

The ad campaign is made to boost up the marketing strategy and grab the attention of new users and help them identify with new improvised features of the application and making ‘Hike’ as one of the fastest growing free mobile messenger app globally.

‘Hike’ crossed the 5 million users mark in the first four months itself since its launch on 12/12/12. And on the official website of Hike, it proudly announces of having 20 million users.

With intensifying competition from the free messaging apps like Line, WeChat, and Whatsapp, Hike went on further to aggravate their market with advertising campaigns. Of-late Line and WeChat is advertising aggressively on various platforms, especially electronic media, and social networks.

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