Bangalore: The users are bombarded with myriad number of search engines, some score well, some fail to impress. ComScore, the company measures the digital world, published its latest market numbers on search engines, and the scenario looks bad for Yahoo. The company’s Bing-powered search engine lost 0.6 percent in September from 12.8 percent in August. The company looks in free fall mode as its search market share is continuously falling from June.  

Yahoo’s dip is apparently boosting the numbers for Google, which gained 0.3 percent in September from 66.4 percent last month, adding up 66.7 percent of U.S search market.

Microsoft’s Bing held on to the steady 15.9 percentage points spanning both August and September, and it has around 25.1 percent of cut in U.S search engine market.

AOL, which takes bottom position in ComScore’s top 5 search engines, is up by meager 0.1 percent from 1.8 percent last month.

ComScore says about 16.3 billion searches were conducted in the month of September, which is down by 4 percents as compared to last month, and total number of searches on yahoo saw a largest drop by 9 percent.  

Yahoo over past couple of months is showing dip in number of searches carried on the site. The company’s CEO Marissa Mayer hasn’t announced any strategy to improve search market; the situation seeks Mayer to act on soon to prevent more dilapidation of company. Yahoo search accounts for one third of the company’s revenue, so it is important, but yahoo seems to be more focused on the finance site that gives out latest index performance and chart outlooks.