Bangalore: Facebook has pulled up its socks and is doing everything possible to take the company up a notch. In a series of takeover rumors the latest one is that Facebook is looking at buying the Israeli face recognition technology company Face.com as reported by CalCalist an Israeli business publication.

Face.com creates apps for Facebook, Twitter and other social networking sites that enable users to tag their friends in photos using face recognition software. They also provide other app developers their API to use face.com in other apps.

Even though Face.com is not making big waves in the market with only 3000 Monthly Active Users, its technology is regarded as one of the best in its section.  The Tel Aviv based company raised $4.3 million in the first round of funding. In January they came up with their own phone app KLIK which got great user reviews.

Apparently Facebook has been eying Face.com for a long time now, long before it went public. After several rounds of negotiation both the companies have not agree on a price. NewsGeek recently reported that the deal could be between $80 million to $100 million.

This news is an indication towards a possibility of Facebook expanding its operations and coming up with their own smartphone. There have been reports in the media about Facebook trying to buy Opera. The company has recently bought Instagram and has also launched its own app store.

Facebook may also be interested in getting the domain name Face.com. But wouldn’t $1oo million be too much a price to pay for a domain name? With a company like Facebook nobody knows what to expect.