E-commerce Sites Ride High on Google Online Shopping Fest


New Delhi: Google said that its Great Online Shopping Festival (GOSF), held from December 11 to December 14, was a big success, helping the Indian e-commerce websites generate record site visits and revenue.

The company said that despite the glitch on the first day on gosf.in, the website received over 2 million unique visitors, double of what the same website got during the GOSF last year. On the first day, gosf.in had crashed and became inaccessible. Google restored the website on December 12 and also announced that it would extend the GOSF by one day.

Google said around 62% of the people who visited the GOSF site were between 18 to 34 years old. Also, 46% were females.

The numbers of visitors on the e-commerce sites that took part in the GOSF went up substantially.

Nitin Bawankule, director e-commerce for Google India said, "All leading partners saw an increase of three to four times growth in daily sales during GOSF. Even offbeat categories like cars and housing saw great traction during the festival with Tata Housing closing booking of over 55 flats. Currently we estimate that over 30% buyers were first time shoppers on most sites."

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Source: PTI