Facebook Twitter google+ RSS Feed
Join Hands to Build a Smarter India: Sign in | Join now

Despite Marketing Blitz, Discounts, Apple Is Struggling With iPhone Sales In India

By SiliconIndia  |   Wednesday, 17 July 2013, 04:31 Hrs
cmt right
Comment Right
cmt right
cmt right
Printer Print Email Email

Bangalore: The iPhone sales in India has seen a steep fall in the first quarter of 2013, a trend that the market analysts say will persist into later part of the year as Apple is trying to make deeper inroads into the Indian Smartphone market, the third largest in the world, after U.S. and China, reports Economic Times.

iPhone sales in India were at peek when the iPhone 5 was released in November last year. And soon, Apple tried to follow up its success by introducing lucrative offers like trade-in discounts, subsidies for students and a credit card rebate with American Express, and high voltage market blitz like the full page ads on the popular Indian dailies.

But despite attractive discounts and marketing blitz, the iPhone sales have plunged over three months starting from January through March, this year. "The October-December quarter was an exceptional one for iPhone, but that hasn't been the case since then," said Manasi Yadav, market analyst for IDC.

Read Also: Eric Schmidt Caught Using Google's X Phone By Motorola  and Most Boring Jobs Ever Done By Top Tech CEOs

next new
Experts on SiliconIndia
Santhosh  K
Sr. Soft. Engg.
Oracle India
Nehal Vyas
Sr. Team Lead
Cyberoam Tech.
Rani Malli
Sr. Director
Sr. Executive
Vijay Balkrishna Konduskar
Business Consultant
Imans Web Tech
Dr L P  Sharma
Technical Director
Reena Khanna
Dellas  Asse
sys-network admin
Computer Station
Sign Up for DailyDose and Read the Day's Highlights
Follow SiliconIndia :
Write your comment now
Submit Reset