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Core Strength of Pitney Bowes and Industry Focus

Friday, 26 April 2013, 02:40 Hrs
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K.M Nanaiah


Bangalore : Pitney Bowes India is a part of Pitney Bowes Inc., a U.S. based $5Bn Fortune 500 Company and a leading provider of customer communication management solutions. They are pioneers in franking technology and continue to enjoy a dominant position in the Franking machine market globally. After starting direct operations in India, Pitney Bowes has invested in building the right infrastructure for enhancing customer experience of using PB products.



The broader aspects of customer communication management begin with the consolidation of data or message and ends with delivery to the end recipient. Pitney Bowes has end to end solutions starting from document composition to getting the mail piece ready for dispatch. These solutions also ensure that the recipient of the communication receives it in the form he wishes to receive. Some may want it in a physical form, some may prefer to keep it in digital form and the rest may opt for a combination of both. Pitney Bowes specializes in solutions according to customer's needs through a combination of highly customized turnkey and off the shelf solutions. K.M Nanaiah, Managing Director of Pitney Bowes India says, "The first impression that you make with your mail should always be the right one."



There are various aspects of customer communications that come into force in the market. For example, statements sent by Banks and Telecom companies or the mail that businesses send to its customers, it is imperative to use the right technology to ensure that integrity and data confidentiality is maintained. Using manual process means that a mail is folded, enveloped and addressed manually, this consumes time and quality of finished mail piece would also not be consistent. By the time it reaches the recipient, he receives it in a crumbled and untidy manner without a right finish. When a customer receives such a service, he is unsure of using the service again.



Technology Trends Adopted by the Company



Technology has evolved over the years. Pitney Bowes products and solutions have also evolved with the change in technology trends. Pitney Bowes India have come up with digital franking machines, where the postage can be refilled online without having to make a trip to a post office.
Pitney Bowes have a suite of equipment and software solutions that help businesses streamline their customer communication management processes to help them provide multiple channel delivery options (Physical, Digital, Online, SMS).



Most Recent Launch by the Company



High Speed Digital Postage Franking Machines is the recent launch by the company. Here, the postage money can be refilled online into the machine with no trips to post office.
The tariff gets automatically calculated once you place the mail piece on the platform. Place the mail on the platform, decide the location and the type of mail whether it is speed post, registered post etc., and the postage is calculated and printed automatically. Deposit the funds in your account; connect the franking machine to the network and download part of it on the franking machine as and when you require it. There is a lot more convenience that comes with the launch of the new postage digital machines.
To use franking machines for business, one needs authorization from India Post.



India as Marketplace for the Service



There is a huge arena of opportunities present in India. Customer Communication is becoming voluminous, and with the growth in internet the transactional communications are also increasing. With retail going online and e-commerce budding, the utility bills increasing, India presents a wide range of opportunities in the customer communications space.



Target Market for the Product



Companies having large volumes; like big corporate and mail houses are the target market of the company.



Vision:



Pitney Bowes India aims to continue being the technology leader in the area of customer communication management in India.



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