Consumers May Not Opt For Smartwatches This Christmas: Gartner


New Delhi: Technology giants like Samsung and Sony may be placing big bets on wearable technology with a slew of smartwatches, but these smart devices are unlikely to figure on the consumer’s buying list this festive season, global research firm Gartner today said.

Premium pricing paired with an unclear value proposition will steer consumers’ spending toward tablets and digital fitness bands, leading to lackluster sales of smartwatches this holiday season, Gartner said in a statement.

“Samsung and other well-known vendors have recently entered the smartwatch space, yet the products we have seen so far have been rather uninspiring in terms of design, available apps and features,” Gartner Principal Research Analyst Annette Zimmermann said.

As a result, Gartner predicts that wearable devices will remain a companion to mobile phones at least through 2017, she added.

Ms. Zimmermann further said less than one per cent of premium phone users may opt to replace their phone with a combination of a wearable device and a tablet.

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Source: PTI