Bangalore: The traffic growth of Bing search surpassed Google in the third quarter, according to a new report from a global online marketing firm “The Search Agency”.

The Search Agency cited that the Yahoo-Bing network grew by 9.6 percent in last quarter. Keith Wilson, vice president of Agency Products at The Search Agency, said "higher quality traffic on Yahoo!-Bing is driving advertisers to invest more in the growing search engine."

Google only grew by 0.7 percent, however there’s no reason to panic, since Google is the dominant search engine as per The Search Agency.

According to the report, across all the search engines, the search traffic is increased by 27 percent.

Another important finding is that, there is a major shift towards searches carried out through mobiles. As per the researchers, consumer goods and service companies, as well as entertainment industry are flocking to mobile phones away from traditional computers.  

The role played by mobiles in third quarter report is—Smartphone click traffic increased by 105 percent, whereas tablet traffic spiked with 339 percent year-over-year. So the mobiles are playing pivotal role in changing the landscape of searches and internet marketing.