'Apple Of China' To Make India Launch Of Mi 4 By Yearend


NEW DELHI: Chinese handset manufacturer Xiaomi, often referred as the "Apple of China", plans to launch its flagship Mi 4 phone by the yearend in India and also plans to set up its Mi Home experience zone in Bangalore within four to six months, a top company official said.

"The next few things that we will be launching are Mi 4, our flagship product; Mi pad, which is a tablet and Mi Band, a health band. Mi 4 will come to India towards the end of the year, post-Diwali in all likelihood," Manu Kumar Jain, Xiaomi's India head of operations, told IANS in an interview.

The company's second product, Redmi 1S, was launched Tuesday, with registrations continuing till Sep 2. Redmi 1S will retail in India at 5,999. The company has entered into exclusive partnership with e-commerce site Flipkart to sell all its products.

"Redmi Note, which is the elder brother of Redmi 1S, with a 5.5 inch panel, will hit the market around three-four weeks from now," said Jain, the co-founder of e-commerce portal Jabong and who earlier worked with McKinsey & Company.

The company launched its first product, Mi3 on July 22 "and we have sold around 95,000 units till now," Jain said. The company opens flash sell once a week for the phone, which costs 13,999.

Xiaomi has also set up 35 service centres across India, including two exclusive Mi service centres in Delhi and Bangalore, to ensure after-sale services for its customers. "We want to expand service centres to six. They will be in Mumbai, Hyderabad, Chennai and Gurgaon."

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Source: IANS