Amkette To Launch Gaming Device Priced Below Rs 10,000


NEW DELHI: Homegrown technology firm Amkette is planning to launch a gaming product, priced below Rs 10,000, by the end of the year to tap the burgeoning multi- crore gaming industry in the country.

Amkette expects to sell over 20,000 units of the Android- based device, which will compete with the likes of Microsoft's XBox and Sony Playstation, in this financial year alone.

"We are exploring newer variations, particularly in the gaming segment. The new product will be employing high-end processors with 3D graphics capability to provide a powerful gaming platform on TV," Amkette Director Rajiv K Bapna said.

Once known for its floppy disks, Amkette currently focuses on entertainment and audio products for mobile phone, televisions and computers.

Its flagship product 'Evo TV' allow users to surf Internet on their television sets in the same way they do on their computers. There are four products in Evo TV range in the Rs 5,500- Rs 12,500 range.

"The new product is expected to be priced sub-10,000 and will be introduced in Indian market before the year end, maybe around the festive season. As per initial planning, we plan to sell over 20,000 of these devices in this financial year alone," Bapna said.

Asked about the target audience, he said the company would focus on youth and young professionals.

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Source: PTI