India: Nimbuzz, a cross-platform global communications solution, has led the industry to a new app-operator equation with the announcement on its association with Aircel, one of the telecommunications company in India, for making communications affordable on data in Jammu and Kashmir (J&K). Aircel has launched a plan to promote the app ecosystem, with an offer to provide free data for all the subscribers in J&K which can be used anywhere in India over a period of 30 days. The objective is aimed towards exploring the data-based communication behavioral pattern of J&K consumers.

Aircel has exclusively introduced the plan for the prepaid subscribers of J&K where Aircel would send SMS to its subscriber base for downloading Nimbuzz from a fixed URL and 40 MB data would be transferred to the users who would download the app and sign in within 24 hours of activation. The development establishes a new trend in the industry where operators and IM applications complement each other to benefit the end users.

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