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9 Lessons The Tech World Learned In 2012

By SiliconIndia  |   Friday, 04 January 2013, 05:36 Hrs
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LESSON 4: Online Privacy isn’t real  

These are the times where people want to feel home staying online. Staying home is the phrase that evokes sense of security. Scott McNealy, then the CEO of Sun Microsystems, in 1999 famously observed that consumer privacy issues were a "red herring". "You have zero privacy anyway," he said. "Get over it." This observation holds well even today, the fact is internet security isn’t too strong to become your guardian angel.

If you wonder why particular ads seems to follow you everywhere you go on the web or why brands you "like" mysteriously turn up in your timeline and in those of your "friends", then the answered is “you were being watched”. And to add more fuel to this issue, Google knows every YouTube video you've ever watched and what your Gmail account contains. Facebook knows all of this stuff plus your real name.

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