Bangalore: Though there have been recurrent complaints about the lack of privacy in social networking sites, certain enterprises make commendable usage of these websites and have developed applications to achieve their business objectives. Apps on Twitter for instance have come to a great use for all kind of organizations and business units to promote as well as expand their target range.

The micro blogging social networking site has released case studies of eight such organizations that developed applications to make smart use of the Twitter Buttons and Mobile Features and create complete paradigm shift in the way social networking was considered from an entrepreneurial perspective.

Let’s take a look at the companies and how their developers used Twitter.

1. Etsy

Idea and Implementation

The online marketing company asked its sellers to link theirs shops through Twitter using the Tweet button and Follow Button. Sellers could now tweet about the offers and listings on the micro blogging site. They also included follow button on their home page and the Tweet button on every product page.

How it helped them?

Etsy received over 1.3 Million Tweets resulting in more than 825,000 clicks on the Etsy page over 30 days. The demand and sales figures have soared high since the move which inspired 10,000 more shops to get connected through Twitter.