5 Biggest Apple Controversies Ever
Bangalore: Apple is the most valuable company according to BrandZ and Millward Brown Optimor, who calculates and ranks companies based on their global value. Apple is also credited for leading the consumer electronics revolution. The best devices that rule our gadget obsessions are by Apple. But then the Cupertino giant is also the house to the biggest controversies that can be seen in tech world. The recent one was Apple being the brainchild behind the conspiracy that raised e-book prices and along the way marred Amazon’s dominance in the e-book market. Read on to know 5 biggest Apple controversies ever.
#1 Apple conspired to raise e-book prices
In a major setback to Apple’s strategy for selling e-books online, a federal judge found Apple guilty of conspiring with five major publishers to raise e-book prices.
The U.S. District Judge Denise Cote in Manhattan found that Apple indeed played a central role in a conspiracy with the publishers to eliminate retail price completion and raise e-book prices. The verdict can expose the iPhone maker to substantial damages.
Apple was alleged of the conspiracy to undercut Amazon’s dominance in the e-book market, causing some e-book prices to rise to $12.99 or $14.99 from $9.99 that the online retailers charged.
The conspiracy resulted in Amazon stepping down from 90 percent e-book market share to 60 percent, according to Albert Greco, a book industry expert at Fordham University’s business school.
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