Bangalore: Words of great people are often to be valued but sometimes they act as bane in disguise. An advice from the pros of the game is undoubtedly an essential memorandum to keep for life, but sometimes it so happens that these icons’ advice, that would have worked for them, can in-turn terribly counter act on a layman’s initiative.

The article ’12 Greatest Entrepreneurs of Our Time’ by CNN Money gives an account of ideas proposed by leaders of various firms which, according to them were the key behind their success. At the first look, these ideas or rather, advices by the tycoons seem quiet revolutionizing, but Patrick Houston from Information Week has an entirely different story.

According to Patrick, the advices by the entrepreneurs are over-hyped and have portrayed simple ideas that these entrepreneurs consider as an explanation to their success. These are mere personal strategies or self-made theories that CEOs and Founders of great organizations implemented as a course of action to acquire success in the industry. Patrick intelligently puts ‘Try these at your own risk’ disclaimer on these advices.

Here are the 12 great entrepreneurs and things that they tried at their own risk.

1. Steve Jobs

Founder of Apple

Advice: Say No to focus groups and Market Research.

The man who led Apple Inc. to a market value of $546 Billion did not believe in the importance of market research for a products success. On the contrary, Jobs always thought that it is difficult for the users to decide what they want or what are the features they would like their products to have, instead he advised fellow entrepreneurs to work according to one’s intuition and end up creating products that anyone would have remotely thought of.