10 Most Valuable Tech Brands In The World
Bangalore: Consumers get carried away with brands, so much that they squeal if they had to use some other products. What do these companies do to maintain that sort of loyalty from the consumers that they eventually make them one of the most valuable brands in the world? It is sum of many things like knowing the current market, keeping ahead with competitors, innovations and other factors.
Brand management firm, Interbrand recently released its list of the 100 most valuable brands in the world. Currently, the consumer world seems to be more bent on technology than beverages. After 13 consecutive years at the top of the Interbrand 100, Coca-Cola has been replaced by Apple. Read on to know 10 most valuable companies based on the Interbrand listing.
Brand value: $23.6 Billion
Last year's rank: 20
Change in value: Up 27 percent
To keep a better customer experience, Amazon aims to deliver the widest selection of products at the most reasonable prices with minimal hassle. The brand also expanded into new businesses such as TV set-top boxes, online advertising, original programming via Amazon Studios for its Emmy award-winning Prime Instant Video service, and 3-D smartphones. The strategic acquisition of Goodreads, a social book recommendation site, builds on Amazon’s well-established online book retailing expertise, fostering a community of bibliophiles. The brand has thus successfully built an intimate relationship with its customers without being perceived as intrusive.
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