Bangalore: The world of technology, no need to mention, is highly competitive, fast paced; but no more male dominated. Presently, there are a lot of women who are placed at various prestigious and highly-paid positions. Recently a study conducted by the founder and chairwoman of Women in Technology International, Carolyn Leighton identified ten such powerful females ruling the tech-world.

#10 Sandy Carter

Position: Vice President

Company: IBM

A global marketing leader, Sandy Carter, is the VP of Social Business Evangelism at IBM and the author of books like ‘The New Language of Business: SOA& Web 2.0’, and ‘The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market.’

At IBM, Carter directs company’s social business initiatives and works for developing social media tools and techniques to connect with clients, partners, employees and the public as a whole.

Carter joined IBM in 1989. She has been a VP of IBM’s Service Oriented Architecture achieving 70% market share for the company.

She serves as a Board Member of the Grace Hopper Industry Advisory Committee and the Forrester Research CMO Board. She is the Co-Lead IBM Partnership Executive at Duke University as well.

She had won ‘The AIT Global Most Valuable member of the Year Award’ twice for the United Nations ICT for Sustainable Development and more than 14 other industry awards. In addition to that she is known for her excellent innovative ‘Marketing 2.0.’

What makes her to be included in Carolyn’s list of 10 most powerful women in the tech-world is that Carter shows amazing expertise in combining the worlds of both business and technology. She works hard to evangelize the use of social media that would strengthen the communication and revenue in both business-to-business and business-to-consumer strategy.