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10 Drastic Mistakes Of Apple's CEO Tim Cook

By SiliconIndia  |   Monday, 01 April 2013, 07:50 Hrs   |    2 Comments
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#7 He should have been clearer with Apple's earnings guidance



For a long time Apple demolished its earnings guidance. As a result, Wall Street started bumping its estimates higher. Then something changed. Apple missed the Street's estimates repeatedly. And the stock, and to a certain extent Cook, took a hit. Last quarter Apple issued a range of guidance and tried to tell analysts that it was serious about its guidance. Apple probably should have been doing this sooner to avoid whiffing on analyst estimates. Missing analyst targets fed into a false narrative about the company being hosed.



#6 Packing all those product launches into the back half of 2012



Apple released the iPad Mini, new iMacs, new iPods, and a new iPhone all at the end of 2012. There may be a method to this madness that we're missing, but right now it feels like it was a mistake. It feels like Apple has nothing in its store for this Spring. Since it has no product, Apple's rivals get an opportunity to dominate the headlines.



Read Also: 15 Iconic People Who Changed Internet and 10 Most Magical Moments In Apple's Journey .



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Reader's comments(2)
1: One additional comment,I see no mention in this article that Apple just earned the top rating of ANY company on this earth for customer satisfaction per the J.D.Powers survey,for the ninth time in a row.Other companies can only dream of this merit.And this article downgrades Tim Cook....seriously ???.
Posted by:Paul Thompson - 01 Apr, 2013
2: You state in your article that the latest generation iMac is too thin,and can't perform as well as other computers.Seriously ???.Have you ever bench tested this computer,or even seen one ?.My new 27" iMac boots up from cold in 13 seconds,lightening fast,runs cool and quiet,has a stunning 2560 x 1440 resolution reduced glare display,has a fusion drive option,and not only competes with other all in one desktops.....it blows them away !!!.It's no wonder that PC magazine along with dozens of other professional sites stated this is the best all in one desktop on this earth,bar none.I would like to ask the author of this article "How long does it take your computer to boot up"?.I would suggest the author read some of the extensive bench tests on this computer from other sites,and educate himself prior to posting an article which has no credibility.
Posted by:Paul Thompson - 01 Apr, 2013
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