Awful to Awesome:9 Beauty Transformations using Photoshop

Bangalore: Technology is an inseparable companion in our lives, and tools like Photoshop and Lightroom helps us do anything and can help change everything about the way we look.

Media software’s touch-ups to beauty are now widely practiced and accepted, and according to Mashable, some argue that the standards set by these beauty transformations make people put too much effort into attaining what was not naturally possible even by the subject of the photograph.

Here are nine videos that give a glimpse into the world of beauty, and how people synthetically edit beauty.

Dove WOW:

This video is similar to Dove’s “Evolution” campaign, which gave a glimpse into the processes that go into a photo shoot. This one is remarkable because it shows how “fake” really beauty can be.