New Delhi: The hybrid ecommerce startup eDabba.com has succeeded in raising $1 million in the first round of funding from a consortium of incubators. eDabba focuses on providing a different user experience to the customers inclusive by setting up physical contact points in established local stores in B and C category towns.

Co-Founded by Manoj Kumar and Saurabh B Chadha, eDabba has already established a presence in over 100 outlets in four states. Manoj is also the CEO of the company. He holds an engineering degree in Electronics and a Management degree from IIM Lucknow, after which he gained 18 years of experience in retail, consumer electronics and consumer durables. Prior to this, he was the CEO of ezone and electronics bazaar.

Saurabh is the COO of the company and is a graduate from St. Stephens Delhi and Rural Management graduate from IRMA Anand. He has over 19 years of experience in retail industry.

The company aims to minimize the gap between modern and the untapped India by following an exclusive ecommerce model, which aligns with the principle of empowering consumers, presenting opportunities to every individual. Their core product categories include electronics, consumer durables, books, music, hotels, travel booking and organic food.