BANGALORE: Twitter was struggling to keep up with social media giants like Facebook and Instagram in 2014. They were behind on users, finances and popularity. However, 2015 seems to be a better year for them. They have started the year by acquiring a mobile marketing platform company that is based in Bangalore called ZipDial.

This startup company, ZipDial allows companies to engage with their customers better. Companies who use ZipDial are able to connect with their users better than through other social media sites. So what are the unknown facts about this Bangalore-based startup ZipDial? With some input from Tech2, here are some unknown facts of the company.

Previous Relationships: ZipDial and Twitter are no strangers to each other. The two companies have worked together during various national programs and campaigns like Indian elections, Movie promotions in the past. They also worked together for MTV’s ‘Dial the Hashtag’ campaign. Twitter plans to increases its mobile influence in India through this platform.

A huge User base: Believe it or not, ZipDial has users in the millions, about 60 million users to be precise. The company has some of the biggest brands that use their platform to connect with their customers. ZipDial’s user base has some of the biggest corporate and media brands using their product too.

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