Bangalore: ZipDial, a Bangalore based mobile marketing platform has raised undisclosed funding from Times Internet and 500 Startups. This startup plans to use the funding from 500 startups to expand its operations internationally and the investment by Times Internet is a pure cash deal for equity in ZipDial, reports Indiadigitalreview.

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Founded by Sanjay Swamy, Amiya Pathak and Valerie Rozycki, ZipDial has developed a mobile engagement platform which works completely with a missed call. The number would be toll free and the call automatically gets disconnected after a ring and the user receives a text message response. This service was first used in Auto Jam as a part of a campaign and it has been used in various ads and campaigns.

“We’ve been impressed at how effective ZipDial has been for us, usually 2-5 times more effective than Facebook or just SMS. We see its value for brand and SME advertiser clients and are excited to see it grow globally,” says Satyan Gajwani, CEO, Times Internet. 

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Having a great list of clients and customers, ZipDial has been on everybody’s radar for the kind of product it is. It has clients like Procter & Gamble, Unilever, Cadbury, Disney, online and brick and mortar retailers like MakeMyTrip and Café Coffee Day, as well as NGOs like Greenpeace and Amnesty International.

“500 Startups has proven repeatedly to add value with its global network of mentors helping their portfolio companies grow. Working with the fund is strategic for ZipDial as we invest in our international expansion into other emerging markets,” says Valerie R. Wagoner, CEO and Founder of ZipDial, as reported by Indiadigitalreview.