Top Bloggers Extend Social Skills To Startups


BANGALORE:  With young and talented entrepreneurs dotting the world of business today, startups are increasing in number day by day. However, popularizing and marketing a startup and its products is not being an easy job. There are various means of social media through which startups are publicizing themselves. Some startups associate with top bloggers in the country to take full advantage of social media, reports TIO.

The startups assign popular bloggers with a huge following to create blogs for their sites and the income of the blogger depends on the views and likes. Thus the organization gets to know about various aspects of social media as well. Harsh Agarwal one among the top bloggers in the country, through his blog ‘shoutmeloud.com’ earned almost 50 lakhs last year. Most of the startups have such affiliated marketing strategy which is also called as a friendly programme in which they use twitter and blogger influencers.

With rise in demand from startups for bloggers, twitter and blog influencers' rates too have increased, which are affordable when compared to conventional promotional techniques. While in the case of tweets it comes as a package of 25-35 tweets in a month. These are short and crisp tweets which are paid more than 1500. But the rate differs according to the popularity of the influencer.

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