Bangalore: Socialblood, a social network that brings together blood donors and recipients, received undisclosed investment from Google India MD Rajan Anandan, Ravi Gururaj and Ramesh Shah of Harvard Business School Alumni Angels and Karthik Reddy of Blume Ventures, reports TOI.

The venture was launched in 2011 by Karthik Naralasetty, after he heard the story of a four-year-old girl who died because she couldn’t get enough blood in time when she needed the most.

Using the Facebook's platform, Socialblood aims to cater the need of blood requirement. It organizes Facebook users according to their blood groups and by doing this, in case of an emergency people can quickly reach out to the blood group of their need.

In November 2011, Karthik Naralasetty won the Staples Youth Social Entrepreneur Award for his work at Socialblood. Even Facebook COO Sheryl Sandberg, had appreciated the Startup at a marketing conference held at San Francisco. Facebook's strategic partnerships manager Libby Leffler, who apparently looks into non-profit ventures, is also said to be excited.

As an independent website linked to Facebook, Socialblood aims to connect the entire 850 million Facebook users to their blood types for medical emergencies.

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