Understanding that Indian citizens are apprehensive about online payment BuildaBazaar also provides the store owners the option of Cash on Delivery.

Current Positioning in the Market

Till date BuildaBazaar has powered over 15000 ecommerce stores covering almost all the industry domains like telecom, mobile, electronics, publishing, lifestyle, healthcare. In a survey by MySmartPrice of top 343 ecommerce stores in May 2012, 45 are powered by BuildaBazaar. There have been many success stories where brands have seen a multi-factor jump in sales after moving on to the BuildaBazaar platform.

Talking about the future of the product, Chandra says, “We have grown bigger in the last 6 months and have continuously improved our offering based on customer feedback. We have planned a lot of interesting features all the way from small fixes to big improvements making it easier than ever to manage and promote stores. We are also planning to launch a franchisee model for BuildaBazaar in the near future.”