Prospective Arenas for Startups in 2016


BENGALURU: Many people crave the energetic environment found in startup culture. The opportunity to be credited as a founder can be tampered by long work hours and the stress of potential failure. But those whose recipe gets appreciation are the ones who use the correct ingredients for a hot cake. Such hot startup recipes of 2016 are listed below.

Wearables in the Enterprise:

Explosion in consumer interest for wearables was noted considerably in the past few years that made it one of the biggest enterprise opportunities. 52% distinguishable strategy and support of wearable devices is of critical, high, or moderate priority for the technology and business organizations in 2016, is revealed by Forrester in a recent global study. Forward-looking executives with responsibility for mobile strategy – both technology and business establishments – are already piloting ways to use wearables to empower workers and delight customers. Wearables benefit multiple sectors like field service, retail, healthcare, sales, and marketing.

Consumer IoT and Smart Home:

Internet of Things (IoT) invariably brings Smart Home to mind. Smart Homes are not only exciting but are also considered to become a huge market opportunity by this time. Recent examples of industry acceleration include Google’s purchase of Nest for over 3Bn dollars in 2015 and Apple’s launch of HomeKit. Frost and Sullivan suggested that Smart Home business would exceed 71Bn US dollars by 2018, the highest among all other IoT applications. Gartner report estimated that there will be 500Mn Smart Connected Homes by 2020. Though, brands like Apple, Google, Amazon and Samsung have been experimenting to get there, something seems missing; and that’s what is needed to be fulfilled by the startups.

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