Bangalore: MyFirstCheque that writes the first cheque for startups at their inception stage has made an investment in Mumbai based Pre Cared, an online store which re-sells pre-used baby products. This is the fourth investment along with Mericar, apply2many, and OfferGrid.

Founded by Tabrez Khan, the company procures the used baby products from parents, cleans and sanitizes them, after which the products are offered for sale on the website. In case the parents are not ready to accept money for the product they are selling to the company, it donates the money to NGOs.

“I saw a tremendous response to my idea from parents, both on the buy and sell side when I tested the model last year. This convinced me that I was on the right track and I started speaking to investors. I am happy that MyFirstCheque appreciated our concept and the impact that it can have on the ever growing child product space in India. We understand the sensitivities of our buyers and make sure that we purchase products in excellent condition. We also provide a ‘condition’ rating on the site with respect to each product, so that the buyer is completely aware of what he or she is buying. We are aware that we are in the ‘repeat buying’ space and I have already witnessed repeat purchases from our site,” says Tabrez Khan, Founder, Pre Cared.

The company currently sources products only from Mumbai and delivers the products across India. It plans to set up two more warehouses in the North and South, so as to procure products from there also. It offers a wide variety of baby products like walkers, toys, cradles, among others. It also offers a classified column, where parents can list the products for sale and directly get in touch with the prospective buyers, without the intervention of the company.

Gautam Sinha, Partner, MyFirstCheque says, “We loved the innovativeness of Pre Cared as a business. They are addressing a great space and have provided the necessary twist to make available extremely high quality baby products at prices that make it competitive for a very large mass of Indian consumers. We also see a huge potential for these products beyond the metro cities of India which makes it even more exciting. As always, at the end it was Tabrez’s experience and focus that swung our decision to invest.”

MyFirstCheque is a seed fund that helps startups and budding entrepreneurs by providing the initial investment in the range of 5-25 lakhs, apart from mentoring them. It was launched in December 2010 by Gautam Sinha, Prahlad Rao, and Monisha Advani.