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Mobilewalla Raises $4 Million From Angel Investors And a Singapore VC Firm

By SiliconIndia  |   Thursday, 14 February 2013, 04:19 Hrs
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Bangalore: MobileWalla, an exclusive app search and discovery website has raised $4 million in new funding led by Madrona Venture Group. Alongside other notable figures include Indian Angel’s Network’s Venkat Raju, Google India Head Rajan Anandan and former Yahoo India R&D CEO Sharad Sharma. Infocomm Investments, a VC firm of Singapore Government has also joined in as the third investor, reports Dealcurry



MobileWalla plans to utilize the procured funding to scale up its hiring process. This deal is also its first outside funding that MobileWalla has taken since its inception in 2011.



Founded by Anindya Ditta, Mobile Walla was established around a year ago with its entry in to analytics business and building new technologies to organize mobile users into various demographic groups. It is an app search and discovery website for the android platform. MobileWalla has its office headquartered in Atlanta, and divisional offices in Kolkata in India and Singapore.



The company is trying to build an app for audience measurement running on various platforms like Apple, Android, Blackberry and Windows 7 platforms. It is developing an app called, Quantcast, similar to demographics, which will collect detailed bucket data based on age, income and likes.



Madrona Venture Group, initiated in 1995 is well-known as an investor of companies like Amazon.com, Classmates.com, Nimble technologies and the like.



The VC arm of Singapore Infocomm Development Authority, Infocomm Investments; invests at growth-stage in IT startups. It manages around $200 Mn fund with investment companies like Twilio, Game ventures, and JustCommodity.



Lately, the Indian Angel network assisted by investing an undisclosed amount in alma Mater, an online brand for official school and college merchandise, Unbxd; web and search analytics firm, aurus Network; a cloud based platform for video creation, management and distribution in the educational space.



Herein, the Sequoia Capital invested 50 Cr Series B round in data analytics firm, iCreate and Fidelity growth Partners India committed $20Mn investment in absoluteData, provider of data analytics services to global organizations.



Read more: 3 Things Indian Startups Can Give You That MBA Cannot



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