New York: New York based cloud computing software provider Mediamorph has secured $8 million in funding from Motorola Mobility and Smedvig Capital. The company has raised a total of $11 million till date, including the new funds. The funds would be used to expand globally, starting from Europe and into the Asia-Pacific. It is also continually enhancing its platform and developing new modules.

Talking about the VC interest in the company, Shahid Khan, Chairman, Chief Strategist & Co-Founder, Mediamorph says, “We capitalize on three of the biggest trends in the industry. We provide the tools content providers and distributors need to manage their business in a ‘cross-platform’ world, provide a cloud based platform which has a higher demand that traditional ‘on-premise’ ERP implementations. Our platform aggregates structured and un-structured data from more than 350 sources globally to help its clients track their content across multiple platforms and customer demographics.”

The company was founded in 2007 by Shahid Khan and Michael Sid. With 40 employees currently, the company has offices in New York, Los Angeles, and London. The company’s target market is any company that is in the business of creating and programming content and every company that is in the business of distributing content. It estimates the market size to be more than $1 billion in an addressable market. “While there are players that address parts of what we do, no one really caters to the end-to-end needs of our clients, the way we do,” says Khan when asked about the competition.

Prior to co-founding Mediamorph, Khan was a Senior Partner at IBB Consulting Group. He has also held executive positions at NearingPoint/KPMG Consulting and IBM Global Services. Khan pursued his MBA from New York University and us a Fellow at the Wharton School of Business.

Smedvig Capital is a London based private equity firm, which has backed over 30 companies since its inception in 1996. It makes direct investments usually in UK businesses from development capital through small buy outs with an equity commitment of £2-15 million. It also makes indirect investments as a limited partner in a small number of PE funds sharing the same investment philosophy. Few of its portfolio investments include My Home Move, Acell Group, Exchange Group, FGS Capital, and Picture Production Company, among others.

Motorola Mobility Ventures identifies early-stage companies, developing cutting edge technology which can help drive its vision. Few of its portfolio investments include 4th Pass (Acquired by Motorola). Epicentric (Acquired by Vignette), Magic4 (Acquired by Openwave), A123 Systems which went for IPO in 2009, and Aligo (Acquired by Corrigo) , among others.