Bangalore: The Mumbai based early-to-growth stage venture capital investment firm, Matrix Partners India has launched a seed stage investment program to support startups in the Internet and mobile sectors. The investors recently invested undisclosed amounts in an unnamed internet startup and the Indore based mobile app and game developer Twist Mobile, as reported by Livemint.

“The newly established seed stage investing program demonstrates our commitment to early stage investing in India. The Indian mobile opportunity is a key focus area for new investments,” Rishi Navani, managing director, Matrix India, said in a press release.

The Palo Alto, California based investment firm entered the Indian market in 2006 with an intention to invest $150 million in the early stage startups. Some of the most popular investees of Matrix are Quickr and AskLaila, which have made their mark in the Indian internet market already. Since the change in investment plans by Matrix in 2007 and a boosted fund value of $450 million, the company has broadened its view for growth investment. The firm has also invested in many well known companies from various sectors of the market like Basix, Muthoot Finance, FIITJEEE and Siesta Hospitality.

“The renewed focus on early stage companies though is not sudden. When the firm raised its second India fund in April, with a corpus of $300 million, it said that up to $30 million would be invested in early stage companies across sectors such as the Internet, mobile, healthcare, education and financial services,” says Livemint about the changing investment strategy of Matrix.