New Delhi: InMobi, the leader in mobile-first technology platforms, and the largest independent mobile advertising network, today announced the acquisition of Overlay Media, experts in context aware computing.

Overlay Media, which comprises of a team of data scientists, have built the Context Engine technology to deliver personalized content to mobile users.

Naveen Tewari, Founder and CEO at InMobi comments: "We are excited to add amazing talent to InMobi. This acquisition, along with Metaflow Solutions and MMTG Labs, will help us to continue to be at the forefront of delivering highly engaging content to consumers globally.”

“At Overlay Media, our goal has been to develop technology that enables mobile devices to provide a highly personal and, immersive user experience. We are excited to join InMobi to further their position as a market leader in mobile advertising”, said Dr. Ian Anderson, CEO at Overlay Media.

The Overlay Media team will be based from the InMobi London EMEA HQ.