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How to Market Your Business When Broke

By SiliconIndia  |   Wednesday, 04 April 2012, 04:18 Hrs   |    3 Comments
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Bangalore: A lot of people think about possessing their own business to become a successful entrepreneur. But for your business to take off the ground you need revenue in hand. I am sure many of us are familiar with the saying, “You have to spend money to make money.” You can’t get the word out without money. It is not a rule that you need to be a millionaire in order to market your business or even kick start your BIG DREAM!! If you look around you are existing at such a point of time where the social web provides ample of cost effective opportunity that will help you to build your empire and make your business grow. You challenge here will be finding the right strategy to make sure you reach your target audience.

Time To Be An Expert

If you plan to target your audience through social media, then don’t just limit yourself to advertising. Consider blogging, tweeting, sharing, and updating about things relevant to your industry, you can build credibility in your field. If you are good with your writing skills then write articles about how your product will benefit the users, create educational videos about your products, or post pictures and if you have been in an industry trade show, tweet commentary. Your active presence in all these will help your business gain visibility and credibility. Because every piece of content you post online has the potential to boost your brand and drive search results and traffic at no cost.

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