BANGALORE: Search engine giant, Google, , is all set to bring its successful startup mentorship programme ‘Google Launchpad’ to India. It has already picked over 10 startups in the country to be part of the program, which is expected to enroll another 25 companies, reports Shilpa Phadnis and Sujit John for the Times of India.

The said programme which is likely to take place in the first week of November will go for 5-days in Bangalore. The event will witness around 20 mentors, half of who will be Googlers from California and Israel, including Amit Shevat, Google's startup outreach programme manager.

They will mentor the shortlisted startups in areas like technology, product strategy, user interfaces, user experiences, and marketing. On the last day of the event, participants will have an opportunity to pitch venture capitalists and investors through their presentations.

Sunil Rao, country head of the startup programme in Google India said, "Launchpad is an exhaustive mentorship programme to help startups build at scale. By next year we want to do this every quarter, and a year from then, we hope to do it every month," reports TOI.

“We need people who can really implement the idea. We are also looking for those with a sound business plan and minimum product viability,” Rao added, saying that the startups were being identified based on the quality of the founding team.

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